Free ‘tagvertising’ with Adsonomy
Want 60-days worth of free advertising (don’t ask how many people your ad will actually reach!)? The search engine dumbfind recently announced a ‘tagvertising’ product Adsonomy, which combines the new tagging fad with advertising, and is currently allowing advertisers to try out upto 20 ads per account.
Here’s what they say on how this works:
“Dumbfind has technology to automatically assign tags to URLs in its index. When you do a search on Dumbfind, these tags are automatically pulled up with the results and displayed on the left hand side. Before, these tags were used only to help people refine their queries, but Dumbfind is now sending them to our adservers to be analyzed. The adserver analyzes the tags and determines which ads to serve. It’s a pretty simple idea, but very powerful.”
Will tagvertising really work? Two factors affecting relevance of the ads shown to the searcher remain: the accuracy and power of the tagging technology for websites used by the engine and secondly the appropriateness of the tags used by the advertiser. Nevertheless, avail the free trial and check it for yourself.
(Disclaimer: I have no other interest in this company or product other than trying out the free advertising at some point)
