UK affiliate marketing network acquired; TradeDoubler’s moves into Russia
Last week, ad Pepper media International, a company listed on the Frankfurt exchange, purchased UK-based affiliate marketing network, Webgains. This will make the latter a fully-owned subsidiary of ad pepper media. For more details on the acquisition, see the press release.
Meanwhile, TradeDoubler has posted stupendous results for the first quarter of this year , highlighting once again the online marketing/advertising boom. Sample this: Total revenues increased by 91%; gross profit increased by 67% and operating profit increased by 153%. The company has given a rosy outlook for the full year 2006.
Having acquired a contextual advertising network earlier in the year, the company is now launching operations in Russia, aiming to capitalize on the growth of the Internet population in that market. It will also serve Russian companies planning to target markets in other parts of Europe. TradeDoubler has specifically stated that the introduction of the Russian operations will not have any effect on the 2006 profits.
