TJ honored with CJ award
At the outset, let me clarify that I don’t intend this to sound like self promotion. Yet, I couldn’t resist the temptation to take a step back and reflect on an honor that we as a company are certainly proud of. Traffic Junction was given the “Exceptional performance in affiliate marketing” award at the 2006 CJU Awards at Commission Junction University UK, held in London recently, in recognition of our exceptional performance over the last 12 months. While my colleague Mike Edwards and I are both delighted with this recognition, what gives us tremendous satisfaction is the acknowledgment that we are “an affiliate who is driven to making relationships successful, understanding client needs and sharing their plans accordingly.”
We have conscioulsy placed a premium on building extremely strong relationships with the various partners we work with - be it merchants, the networks (CJ included) or the search engines. We expend significant time and energy on building and maintaining these valuable relationships and taking a partnership approach to get the desired results, which has helped us deliver millions of dollars in sales for companies like eBay, Thomson and Expedia. Partnerships and strong relationsships are the core of our business ethos — and I’ve always espoused much closer ties between affiliates, networks and the merchants to truly optimize this channel– so, it is satisfying to see that being acknowledged.
Obviously, we don’t intend to sit on what we’ve achieved so far, as we believe there’s a lot more we can do for our partners and clients. We are grateful to them for the opportunity to contribute to their business and brand; and we’d like to reiterate to commitment to building strong, mutually beneficial relationships with the companies that we work with and ensure that we are able to consistently devise the best solutions to meet their unique objectives.
As various developments in the recent past have shown, affiliate marketing certainly faces numerous challenges; I doubt if we have any choice but a collective and collaborative effort between the various stakeholders to overcome these.
