ValueClick records robust gains, Linkshare adds merchants in 2Q
ValueClick, the parent company of Commission Junction, recorded a fabulous 2Q , 2006, with revenues of $130 million, which is more than double its revenues during the same period last year. In fact, revenues for the quarter were almost $10 million higher than its previous guidance to analysts, reports the Los Angeles Business. Profits also jumped year-on-year; the company has revised its guidance for the full year as a result.
While similar details are not available with Linkshare — and admittedly, a comparison between Linkshare and ValueClick is not an apples-to-apples comparison— Linkshare also seems to have made some progress during the quarter, atleast in terms of acquiring new merchants/ advertisers to its fold. The company reported the addition of 43 new merchants; it claims that “fourteen of LinkShare’s second quarter new merchant partners have migrated over from competitive affiliate marketing programs.”
While Commission Junction was embroiled in a bit of bad publicity over its proposed links management initiative a couple of months back, Linkshare made enhancements to some of its systems. Two key developments are the Link Locator Direct and the Merchandiser-by-Location data feeds.
These are undoubtedly positive developments coming out of Linkshare, which has had its share of criticism in the past year.
