Back to the basics for affiliate marketing success
The latest issue of the CJWire newsletter has a checklist of what affiliate publishers need to do to become a CJ Performer (an affiliate who has earned at least $10,000 in commissions per month for three months running).
It’s good to keep reminding oneself of these basics for continued success in affiliate marketing. The below is an edited excerpt of the checklist from CJWire:
Partner with the best: Choose the best advertisers and partner with them in promoting their products/ services. Note the emphasis on “partner”; it is important to build strong relationships with the advertiser.
Protect the advertisers’ brand: The issue of damage to a brand is a blotch on affiliate marketing. As a partner, affiliates can and must contribute to enhancing an advertiser’s brand equity.
Quality of websites: Build and maintain high quality websites with original content, a lot of which can be obtained from advertisers themselves. Use multiple streams to generate content and promote the products.
Diversify marketing channels: Prudent affiliates don’t put all their eggs in one basket when it comes to using marketing channels.
Measure and evaluate: Assess and test everything you do, from joining a program to the results from marketing.
Timing: Plan ahead and be prepared for the great opportunities, be it a particular shopping season or a new trend that is emerging.
Know the tools: Get savvy with all the tools provided by the network or the merchant to manage various promotional programs.
Compliance: Respect the terms and conditions set forth by the network/ advertiser. If you disagree, raise it with the concerned parties and you may be able to get exceptions or even have the terms changed. Don’t risk unilaterally breaking T&Cs.
