Serious about affiliate marketing? Get serious about content..
The whole cliche of the importance of good content in online marketing has been said and written about countless times before. What amazes me though is how many people play only lip service to content, even when they hear every day how they cannot do without it.
For affiliates relying on search engine optimization / marketing for their site, good content is what will get and/or convert users to the action they want the user to take. I saw a post on the Affiliate Marketing Forum, where an affiliate complained about having a website with “search engine-friendly URLs and a site map” , but having difficulty with Google indexing it. One look at it and you’d know why — the website hardly has any content; it presents itself as a collection of search engine friendly URLS!
But the question that the affiliate should be asking himself is “even if i get Google to crawl this page and get a visitor here, what will that visitor do?” Sadly, many affiliates and webmasters view search engine marketing in a silo.
Even if we leave aside SEO for a minute, with the changes as to how landing pages are being viewed and its impact on the cost of advertising, what is written on your website becomes even more important.
Also, there are indications that Google will begin factoring in ‘editorial opinion’ into its search results, according to a patent awarded very recently. Until now, Google has been completely algorithm-driven and stayed away from any human influence in determining its search results. However, there may be changes on that front —it is likely that we will see a combo approach where human opinion will also have a say.
There is no better time than now to get started with building sites with quality content; for, you can ignore content only at your peril.
