A look at the UK supermarket scene
Tesco, which has dominated the UK online grocery market with over 66% market share according to ComScore, is now trying to capture the non-food market as well. The retailer is slated to launch a new non-food shopping website today.
It will be interesting to see how quickly Tesco will be able to capture market share and replicate its dominance of the grocery segment into the new market, though I suspect it may not be too difficult. (We are glad to have Tesco as a prestigious client:) )
Tesco’s dominance is amazing— it’s closest competitors, ASDA and Sainsbury’s have only about 15% market share each. Not surprisingly, its e-tailing success has been written about extensively in the international media, including publications such as BusinessWeek and The Washington Times.
Meanwhile, ASDA is also embarking on an affiliate marketing program with TradeDoubler. According to Netimperative, “ASDA will use the programme to promote the entertainment, floral, contact lenses, gift and photography sections of its existing website, www.asda.co.uk.”
The big supermarkets seem to be getting all set for the X’mas shopping season…
