Buy.at launches in the US
Buy.at, among the major affiliate marketing networks in the UK, is launching in the US. As part of their effort to create awareness about themselves across the Atlantic, they have started a forum on ABestWeb, an affiliate marketing forum in the US. Initially, buy.at is launching with one program, CD Now and will be using Andy Rodriguez Consulting. More details about their US sojourn here.
After all the activity surrounding TradeDoubler a couple of months ago, this move by Buy.at marks another move by a European player to the US market. As more of these players get a foothold in the US, competition will certainly heat up for dominant players like CJ and Linkshare.
From an affiliate’s perspective, I think the direct benefits of competition or entry of more players in the market (commission revenues) materialise only when they are able to significantly expand the merchant base (which is what we would expect and hope for). Of course, affiliates could also benefit with improved tools/ features and probably even better customer service. Overall, I think advertisers stand to gain the most with more high-quality networks in the fray.
