Amazon launches in-text links
Last week, the hot news was about Google launching its PPA program {limited edition beta}. One aspect that didnot get much attention in that was the option for in-text advertising.
Today, Amazon affiliates received communication announcing their own in-text advertising option, which they call “Context Links”. Even this one is supposedly a “beta” launch, but an “open” beta launch. With this, affiliates that create content have the opportunity to have relevant words hyperlinked to appropriate pages on Amazon.com and earn commissions for successful transactions.
While in-text advertising has been around for a few years now, there has been considerable debate on whether such advertising is right or if it was too much of a nuisance to the user, unlike traditional contextual text advertising. The answer seems to be a resounding yes– this form of advertising is here to stay and user-resistance is breaking down.
All in all, I think this is a positive move from Amazon that “content” affiliates will welcome.
