New Pan-European head of Client Development for CJ
Wednesday, September 19th, 2007CJ has appointed Colin Elms, former head of ITV.com, as the head of pan-European client development. His brief, according to a company press release, is “to work with sales and the account management teams in France, UK, Germany and the Nordic region to develop and maintain senior level client contact with advertisers, agencies and affiliates and other partners”.
There has been a slowly growing perception in the affiliate marketing industry that CJ is losing ground in the UK. Whether this senior appointment which follows another senior sales appointment a few months ago are an attempt to alter that is not known. The company itself thinks differently and positions these new appointments as investments for future growth in the region. In fact, according to ValueClick Europe CEO, Carl White, CJ is aiming to be the number one player in the affiliate marketing space in Europe by 2008. It is also likely the new appointments may tie in with ValueClicks plans to be a publisher, with sites such as classifieds.co.uk and local.co.uk, which Carl White had spoken about earlier this year [speculating here 
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