Comments on: YSM makes policy change on “PPC affiliates” http://www.trafficjunction.co.uk/blog/2008/02/18/ysm-makes-policy-change-on-ppc-affiliates/ News and views in our Affiliate Marketing Blog Tue, 06 Jan 2009 10:38:49 +0000 http://wordpress.org/?v=2.0.1 by: rlonghurst http://www.trafficjunction.co.uk/blog/2008/02/18/ysm-makes-policy-change-on-ppc-affiliates/#comment-12279 Mon, 18 Feb 2008 19:35:30 +0000 http://www.trafficjunction.co.uk/blog/2008/02/18/ysm-makes-policy-change-on-ppc-affiliates/#comment-12279 Yes, it's an interesting policy change. Interesting also that Yahoo! refers to advertisers as publishers - under these rules, the advertiser doesn't have to be a publisher at all. As a merchant that runs its own extensive PPC campaign and affiliate program, we're constantly wrestling with PPC. We want affiliates to be able to use PPC in their campaigns to promote Love Honey but we don't want them to do it in a way that makes our own advertising more expensive. Tricky one. Yes, it’s an interesting policy change. Interesting also that Yahoo! refers to advertisers as publishers - under these rules, the advertiser doesn’t have to be a publisher at all.

As a merchant that runs its own extensive PPC campaign and affiliate program, we’re constantly wrestling with PPC. We want affiliates to be able to use PPC in their campaigns to promote Love Honey but we don’t want them to do it in a way that makes our own advertising more expensive.

Tricky one.

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